Social Media
An active digital producer and consumer, Chris stays on top of emerging technologies and trends, to produce social content that resonates with audiences -- and he has the data to back it up. In his three years producing social content for CTV's etalk, the brand's Facebook following grew more than 720 per cent, while its Twitter following grew 270 per cent. Over the two TV seasons he produced social content for CBC's Steven and Chris, he similarly doubled the daytime talk show's Facebook and Twitter followings.
Chris has extensive experience producing social content including video, catered to specific platforms, including Facebook, Twitter, Instagram, Instagram Stories, Snapchat, Pinterest, YouTube, and LinkedIn.
Facebook & Twitter Live Video
In collaboration with etalk's production team, Chris helped produce numerous live digital shows, engaging fans in real-time content during the Oscars, the Met Gala, the Toronto International Film Festival and more. Chris contributed editorial content, coordinated technical setup and video publication, produced social promotion and orchestrated real-time engagement and commenting with fans. In March 2018, etalk's Live Oscars pre-show from the balcony at the Dolby Theatre reached an incredible 700,000 viewers on Twitter alone.
We're LIVE: @DanielleGraham & @LaineyGossip have your star-studded view of all the #etalkRedCarpet #Oscars action! https://t.co/YYlCPukzwD
— etalk (@etalkCTV) March 4, 2018
Instagram Stories
Breaking News
Social Campaigns
Among his experience producing content for specific social campaigns, Chris led etalk's participation in the #BellLetsTalk campaign, to raise awareness and break stigma related to mental health.
Live Coverage
Chris has live-tweeted award shows and other entertainment events, and shared content on social media in line with TV broadcasts to provide viewers high-quality second screen experiences.
Content Sharing
Chris caters all social content to the specific brand's voice and tone, as well as the platform being used.